“Third, location is a key asset in wireless operators’ place in the mobile ecosystem. Mobile search is an excellent example, as operators have the potential to work closely with their search partners to deliver a highly branded, compelling and value-added experience. Owning the customer relationship, also gives operators the opportunity to be the responsible “broker” of who shares what information with whom.”
So if carriers can make additional money as the gatekeepers of our location, and thus our desire to spend money locally, will that new revenue stream result in lower monthly bills for users?
“I can envision a world where customers are given various incentives (depending on the granularity) to allow their location information to be shared, as long as the proper safeguards are in place.”
Agreed. I can envision walking down my local streets and my cell phone filling the role of the guy in New York City with the “Eat at Joe’s” sandwich board wrapped around his torso or the sultry sirens outside Barcelona tapas bars attempting ensnare tourists. What safeguards, however, will carriers and search engines implement to prevent my cell phone from acting like the those people stationed every few paces on the Las Vegas Strip who try to shove flyers for “escort services” into the hands of every passing man, woman, and child?