ABI Research, a subsidiary of Stuff You Probably Already Knew Enterprises, presents some data that leads to a conclusion that people who use the newest and most advanced mobile device are likely to be young and engaged in online social networking.

But seriously, I’d like to see a vastly larger sample that accounted for all the standard variables. Within such a study, I’d be curious to see how many of the “normal” mobile users who answered in the same way as the majority of “social” users answered “yes” multiple times? Is there a small minority of “normal” users that behaves the same way as most “social” users and exploits most or all of the features that the best phones offer, or is it different users responding “yes” to one category but “no” to all the others?

I’m a bit surprised that the number of socials who play games was so much higher than the normal mobile users. With my old “dumb” cell phone, when I had time to kill and no other way to entertain myself, basic cell phone games often did the trick. Now that I have the G1 (aka the google phone) I’ll usually surf the web, etc, over playing a game.

Also, the 363 billion annual text messages for an average of 113 per subscriber each month is amusing. I’d like to see some more data about the people who go way over 1000 (and thus balance out all those folks who send none or few). Being the big brother of three text-happy tween/teen siblings, I have some guesses about who they are. Remember when cell phones weren’t allowed in school?…Unless you were Zack Morris of course…

Questions:

What are the major factors behind the average mobile users’ limited acceptance of mobile device potential?

What tactics could the mobile industry use to counter these obstacles?